Thursday, June 14, 2012

Why Do Cats Love Cat ‘n Around Organic Catnip Toys?

Goldie Goldfish

A customer recently sent me this email:

We have three cats, and they are so picky! The only cat toy they will even deign to sniff at is yours. They really loved the octopus…and will bat the poor Goldfish all over the house, each trying to get their turn at chasing and chewing on it. Please, please don’t stop making the Imperial Cat Organic Catnip Toy. If you do, I don’t know what I would do! Cheers, Ivonne R. – Louisville, KY


There is certainly no need for Ivonne to worry about our catnip toys being discontinued. Our family has been in the business of making cats happy since 1986, and we plan on continuing that tradition for many more generations! But, she does bring up an interesting point – what makes our catnip toys so appealing?

It’s not a family secret, so I’ll tell you — it’s our catnip! At Imperial Cat, we use catnip that is pure, fresh and aromatic. This is premium catnip, harvested at its peak and comprised of the most potent parts of the catnip plant — the leaves, buds and flowers — which contain the highest concentration of nepetalactone (the essential oil that cats go crazy over). Our catnip is also certified organic, which means it has been grown, processed and packaged without any chemicals or pesticides that might harm your cat or our environment. You an also be confident our catnip is 100% catnip with no extra “fillers” mixed in. This means we don’t add any other type of plant material in with our catnip to “fill” up the bag and cut corners.

Many consumers don’t know what to look for when purchasing catnip or catnip stuffed toys, so we thought it might be helpful to provide a few tips. First, the freshness and quality of catnip can most easily be recognized by the color and smell. Catnip that is overwhelmingly brown in color or has little aroma is likely stale or contains fillers. In either instance, it is not going to appeal to your cat! Pure, fresh catnip will be green in color and have a strong, minty aroma that cats find irresistible.
Depending on the toy’s packaging, it may be difficult to see the catnip or take a good whiff of the toy to determine if it is fresh and of good quality, so be sure to read the packaging. In terms of quality, products containing pure, organic catnip should say ”100% Organic Catnip” on the product label. The product packaging may also feature the USDA Organic Logo (pictured at left). This logo tells consumers that at least 95% of the product contains organic ingredients.



There are laws and hefty penalties that help prevent the misuse of the term 100% Organic and the USDA Organic logo, but if you want further proof, you can also check the packaging to see if the company has their product certified by a third-party. For instance, our catnip is certified organic by Quality Assurance International, but there are many other accredited certifying agencies, and a complete list can be found at www.USDA.gov.

For more information about Imperial Cat’s Cat ‘n Around Toys and Certified Organic Catnip, visit www.imperialcat.com.

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